An online marketing veteran of more than 15 years, Mitch was COO and co-founder (with Prescott Shibles) of Vital Business Media, and most recently served as President of Digital Media for B2B media company Integrated Media Solutions. He blogs at mitchspeers.com
Mitch built a stellar online product development team at Penton Media, focusing efforts on how to deliver better ROI for advertisers and a better experience for readers. Mitch served in digital product management and business development roles at Prism Business Media, Primedia Business and Intertec Publishing, where he was instrumental in building out both email newsletter and paid content businesses. Mitch cut his marketing teeth in a series of marketing and digital roles at Panasonic USA after earning his MBA in Marketing Management from the University of Chicago Booth School of Business.