Advertising

Article

Forbes gives advertisers an editorial voice

Forbes' 2-year-old AdVoice program, which allows marketers to commingle their own blog posts with staff editorial content, proves that an audience values information from knowledgeable authors – regardless of the source. "We're building a newsroom for brands," Chief Product Officer Lewis D'Vorkin says. Full Story

by Rob O'Regan

September 12, 2012

• Content Management
• Advertising
• Marketing services

Blog

Digital dimes: Bigger stack needed

Newspapers' digital transformation is hitting some serious speed bumps. Digital revenues are still not growing fast enough to compensate for print advertising losses. In fact, the gap is getting wider. That's a big problem. Full Story

by Rob O'Regan

September 12, 2012

• Advertising
• Business models

Article

What's driving Say Media's 'build, buy and partner' strategy?

Say Media is expanding beyond its ad network roots with an aggressive strategy to create vertically focused destination sites. It's the type of diversified revenue model that's gaining traction among a variety of publishers. The trick is minimizing the tension between chasing page views and creating quality brands. Full Story

by Rob O'Regan

August 14, 2012

• Advertising
• Business models

Blog

How to fix About.com and diversify its online revenues

About.com's recent revenue challenges are a great lesson to the rest of us: Relying on one revenue stream is a recipe for disruption and decline. The good news for About.com (and the rest of us) is that there are more options now than ever to help foster revenue diversification. Full Story

by Prescott Shibles

August 9, 2012

• Data exchanges
• Advertising
• Business models

Article

Publishers make digital strides, but cross-platform monetization lags

Magazine brands are finding pockets of success with digital programs, but most have yet to tie all the pieces together effectively for their advertisers. L2's latest research highlights the need for consumer brands to begin monetizing - and integrating - all of their digital channels. Full Story

by Rob O'Regan

August 2, 2012

• Tablet Publishing
• Advertising
• Web

Article

Boston.com's new revenue 'stream': online radio

The Boston Globe’s new streaming radio station, set to go live this month, provides new opportunities for sponsored programming and events. The Globe hopes to attract new advertisers and enhance the digital experience for its users. Full Story

by Rob O'Regan

August 2, 2012

• Advertising
• Web
• Business models

Article

BuzzMedia's 4 keys to digital publishing

BuzzMedia has built a profitable business around high-interest, "anti-long tail" pop culture topics targeting millennials. CEO Tyler Goldman explains what makes the formula work. Full Story

by Rob O'Regan

June 6, 2012

• Content Strategy
• Web
• Business models

Blog

iPad advertising: pockets of innovation

Interactive in-app advertising continues to lag in most tablet editions. Are publishers encouraging enough experimentation? Here are a few examples of innovative approaches to tablet ads, along with some insights about first-generation ads now appearing in iPad editions. Full Story

by Rob O'Regan

May 10, 2012

• Tablet Publishing
• Apps
• Advertising

Blog

3 ways to boost video engagement

Original video content can be a highly engaging asset for publishers looking to grow their audience – and their digital advertising revenues. Here’s how to increase the odds of people finding and watching your video content. Full Story

by Rob O'Regan

April 26, 2012

• Video
• Content Management
• Web

conference

AMC 2012

Dates: October 14, 2012 to October 16, 2012

AMC attendees will not only hear top media and technology leaders from the Bay area address issues vital to the magazine media community, they will have the opportunity for exclusive meetings at the global headquarters of two prominent digital companies.

Oct 14

12:00 pm

San Francisco, California