Forbes' 2-year-old AdVoice program, which allows marketers to commingle their own blog posts with staff editorial content, proves that an audience values information from knowledgeable authors – regardless of the source. "We're building a newsroom for brands," Chief Product Officer Lewis D'Vorkin says.
Newspapers' digital transformation is hitting some serious speed bumps. Digital revenues are still not growing fast enough to compensate for print advertising losses. In fact, the gap is getting wider. That's a big problem. Full Story
Say Media is expanding beyond its ad network roots with an aggressive strategy to create vertically focused destination sites. It's the type of diversified revenue model that's gaining traction among a variety of publishers. The trick is minimizing the tension between chasing page views and creating quality brands.
About.com's recent revenue challenges are a great lesson to the rest of us: Relying on one revenue stream is a recipe for disruption and decline. The good news for About.com (and the rest of us) is that there are more options now than ever to help foster revenue diversification. Full Story
Magazine brands are finding pockets of success with digital programs, but most have yet to tie all the pieces together effectively for their advertisers. L2's latest research highlights the need for consumer brands to begin monetizing - and integrating - all of their digital channels.
The Boston Globe’s new streaming radio station, set to go live this month, provides new opportunities for sponsored programming and events. The Globe hopes to attract new advertisers and enhance the digital experience for its users.
Interactive in-app advertising continues to lag in most tablet editions. Are publishers encouraging enough experimentation? Here are a few examples of innovative approaches to tablet ads, along with some insights about first-generation ads now appearing in iPad editions.
Original video content can be a highly engaging asset for publishers looking to grow their audience – and their digital advertising revenues. Here’s how to increase the odds of people finding and watching your video content. Full Story
AMC attendees will not only hear top media and technology leaders from the Bay area address issues vital to the magazine media community, they will have the opportunity for exclusive meetings at the global headquarters of two prominent digital companies.