Companies in many industries are restructuring their businesses around customer-driven insights. It’s time for media companies to join the party and put “customer experience” at the forefront of their decision-making.
Google's year-old encrypted-search feature has had a chilling effect on publishers’ ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now account for almost 40% of traffic data to B2B sites. Full Story
'Creative operations management' platform makes it easier for publishers, brands and agencies to collaborate on digital assets. The goal: improve creative teams' review, revision and approval cycles.
Hurricane/super-storm Sandy, which battered the East Coast on Monday into Tuesday, gave media companies another chance to test-drive emerging content types. A few others, however, were focused less on innovation and more on getting their websites back online. Full Story
HubSpot co-founder Dharmesh Shah says content creators should stop worrying about Penguin and Panda and focus on raising the quality bar. Oh, and a Google+ profile won't hurt your rankings, either. Full Story
The new iPad Mini and the Microsoft Surface tablet will only add to the muddle of media companies' tablet publishing strategies. Will Apple now corner the low end of the market? Can Microsoft carve out a niche? Here’s what to expect going forward. Full Story
By taking a fresh look at all of a brand’s assets, media companies can capture a more holistic view of their audience – and then use that information to build stronger communities and fuel new marketing programs.
As Newsweek transitions to a digital-only brand, it’s easy to characterize its wounds as largely self-inflicted. But publishers should not ignore the broader message about the unsustainability of print-centric models as consumer habits change and ad dollars shift. Full Story
A variety of tools and services have emerged to help improve the way we manage and measure our social media programs. Here are three emerging tools that publishers might consider adding to the mix.