Audience Development
Email list development, Website membership, magazine and newspaper circulation
Blog
Original video content can be a highly engaging asset for publishers looking to grow their audience – and their digital advertising revenues. Here’s how to increase the odds of people finding and watching your video content. Full Story
Blog
Hearst sees positive engagement results across its magazine brand pages post-Timeline. But there's plenty of untapped opportunity with Facebook's new interface. What can publishers be doing better to improve the Timeline experience?
Full Story
Blog
Facebook's $1 billion acquisition of Instagram won't have a direct impact on publishers' digital strategies. But the deal does reinforce three important lessons for digital media companies that are dealing with disruptive forces in their business. Full Story
Article
A study by the Council for Research Excellence finds that relatively few digital publishers have developed consistent and sophisticated techniques for utilizing data. A separate study by Brand Keys finds that magazine and news sites score poorly in ROI contributions to brand advertisers. Full Story
Blog
Publishers are making strides defining tablet readership metrics, for themselves and for their advertisers. Metrics that define the digital audience and provide deep insights into their behaviors, activities and preferences regarding tablet editions are a critical piece of the digital publisher’s tool kit. Full Story
Blog
For premium publishers, the key to sustainable growth lies in how well they can monetize their audience through advertisers or direct reader revenue. Increasingly, this involves targeting narrower slices of the audience with specific content and advertising. Here are three ways publishers can improve their targeting initiatives. Full Story
Blog
Publishers looking to increase their online revenues – through e-commerce, advertising or both – will find that by taking the time to gather meaningful information about their audience, they can deliver more relevant products that drive loyalty and sales.
Full Story
Article
Lucky Magazine EIC Brandon Holley, after a panel discussion at SXSW Interactive, talks about how e-commerce can enhance the digital experience for Lucky's audience. "We won't tell you what to buy unless we love it," she says. Full Story
Article
A new Pew report shows that search remains a primary activity of most Internet users. The challenge for digital publishers is keeping their SEO efforts up to date with evolving search algorithms and the increasing influence of mobile and social media.
Full Story
Blog
Online video sounds like such a honeypot when you look at the trends, but the devil is in the details. Many web video efforts fall short in the most important area, viewership. Here's a look at the tactics two media brands use to affordably increase video traffic. Full Story
