News from the Web

Expenses mount for app launches

Launches have become a make-or-break moments for apps. Mobile games, in particular, are locked in a fierce battle for customers and are constantly being eclipsed by new offerings from larger companies. As a result, game-app makers, who used to rely mostly on word-of-mouth to move their products, have been forced to ratchet up the cost and fanfare of their marketing campaigns to rival those for lower-end videogames and books. Original Story

source: WSJ.com

    Blog

    4 key elements of a digital media business

    What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business. Full Story

    by Rob O'Regan

    Staff Picks

    News from the Web

    Can content win in mobile?

    Take a look at the early winners at mobile advertising: Google, Twitter, Facebook and Pandora. What they have in common is they are platforms, not publishers in the proper sense of aggregating audiences around content. There are signs of hope. The New York Times is doing a good job at building a mobile component — same with USA Today. Original Story

    source: Digiday

      News from the Web

      China’s $190B e-commerce market is driven by mobile, Social Media

      The connection between publishers and commerce-driven business models may just be mobile and social. China’s e-commerce market racked up a whopping 1.3 trillion RMB ($190 billion USD) worth of transactions in 2012, according to a report by the China Internet Network Information Center (CNNIC) (linked article is in Chinese), an increase of 66.5 percent over 2011′s total. Original Story

      source: TechCrunch

        News from the Web

        WSJ merges six deals blogs into MoneyBeat

        The Wall Street Journal launched yet another blog channel. MoneyBeat combines six of the Journal‘s existing blogs — including MarketBeat, The Source, Overheard and all the global Deal Journals –into one hub dedicated to global finance, markets and mergers and acquisitions. Original Story

        source: Media Bistro

          News from the Web

          Who can convince us that mobile ads work?

          We’re shifting from desktop computing to a mobile world. Cool for phone sales (see Apple and Samsung)! Not so cool, however, for ad sales execs, who have spent the past two decades trying to sell Web real estate to advertisers. Original Story

          source: AllThingsD

            News from the Web

            Heap: analytics for people with questions

            With many analytics tools, the decision to track a new metric can take days to implement. Then you wait. Since you weren’t capturing that specific data before, it’ll be a few days before enough data trickles in to be meaningful. Heap, meanwhile, captures everything from the day you install it onward. The moment you have a question, you have an answer. Original Story

            source: TechCrunch

              News from the Web

              Web designer role evolves, pushing into digital publishing

              According to results of a survey by digital industry body AIMIA and Adobe. The ‘Web Design Survey’ found web designers are expecting a large increase in mobile development, particularly video and apps, as well as an increase in integrated and interactive advertising across all platforms, and growth in HTML5. Original Story

              source: Marketing Mag

                News from the Web

                Texas Tribune scores $1.5 million Knight Foundation Grant

                The Knight Foundation is giving a $1.5 million grant to the Texas Tribune, a four-year-old news start-up based in Austin. The grant is part acknowledgment, part encouragement — acknowledgment that the Tribune, against all apparent odds, has hit on a sustainable model for funding important accountability journalism. Original Story

                source: Forbes

                  News from the Web

                  Gannett's digital strategies are paying off

                  Gannett's all-access paywall strategy the company rolled out in 2012, paired with tremendous gains in broadcast advertising revenue thanks to the Olympics and the presidential election, have helped Gannett achieve its first year-over-year increase in company-wide revenue since 2006. Original Story

                  source: Editor & Publisher

                    News from the Web

                    7 Responsive design tips to revamp your workflow

                    Responsive design is rapidly becoming the new standard in our industry, along with its evolving carousel of best practices, platforms and tools. The movement has caused a shift in thinking, especially as we adapt our workflows for a more efficient project process. Original Story

                    source: Mashable

                      News from the Web

                      Inside Hearst’s programmatic-buying play

                      Advertisers are shifting budgets to programmatic, particularly those with performance goals. These budgets are only available to publishers with the pipes to do business this way, machine to machine, and a willingness to craft programs that are driven by performance. Original Story

                      source: Digiday